Meet: Job Platform

Case Study

Check Product Website

Role

UX Researcher, UX Designer and Lead Frontend Developer

Product

Meet: A spam-free Job platform for Hindi speaking youth of India.

Duration

2021 - 2024

The Problem

Lack of trusted and spam-free job platform for local and young Hindi-speaking youth of Tier || / ||| cities of India that can provide detailed information about verified opportunities from verified companies.

The Goal

To define the user problems, analyse where the existing product is lacking in meeting the desired objectives and then design a better user-centred solution.

Understanding the User & the Product


User Interviews and Qualitative Analysis

I spoke with some of the existing users of the jobseeker app and the internal operations team handling the employer app. I watched the recorded user interviews, investigated some of the earlier survey data, and analysed the employer feedback form data. 

I had a conversation with Meet's stakeholders to understand the product's vision and mission.


After collecting data from these various sources, I performed a qualitative analysis to understand and define the problems, pain points and goals of users in context with the existing product.




Heuristic Analysis

As a User Researcher and an unbiased first-time user of Meet App, I ran through it to evaluate it against the 10 heuristics of UX and prepared a report.



Competitor Analysis

To get a sense of how other products in the market are trying to solve similar problems and how far have they been successful in doing so, I studied 5 contemporary platforms in detail.

I created my user account on these platforms, created profile, and applied to jobs to get a first-hand user experience as a jobseeker as well an employer.


I documented the workflows and created a report to provide ratings to each of these products against a set of metrics.


This comprehensive exercise gave a clarity on which solutions are helpful and how can Meet provide its unique solution.


Brainstorming Ideas


The one with image on left and info on right was selected as it displays more information without page scroll and the candidate picture is also clear and big.

Product Development

After comprehensive user research and iterative wireframing based on feedback, I handed over the wireframes to the UI design team for high‑fidelity designs. Then, Product Development kicked off.

My Role: Frontend Architect, Lead Developer and UX Engineer

Tech Stack: React for frontend, Material UI for Design System, Algolia for faster candidate profile search, Node for backend services, AWS for cloud infrastructure.

Local Talent Search Made Easy!

Here's the final product showing the search experience of finding local talent based on location! Candidates can be searched by role. For finding local talent, Near Me option can be selected from the location options (powered by Google Maps API). Notice the Chai Cup loader while the talents load!

Candidate profile in list view

One notable feature I designed was the horizontal career timeline interaction.

Card Shuffle Animation

I designed the subtle card shuffle animation in css to give an enjoyable experience to the user while the system fetches the relevant candidates based on search parameters.

Product Impact


Local talent connected with verified opportunities

55000+ youth connected with verified opportunities in 8000+ companies and 2000+ job offers made.

Inclusive Job Market with Hinglish

Notice the work role explained by the employee in Hinglish language! Because of the language flexibility, more and more Hindi-speaking youth participated in providing feedback related to their job roles and companies.